Preeti Desai was born in Middlesbrough, North Yorkshire England. The daughter of Jitendra and Hemlata who have a pyrotechnics company called G2 Fireworks. She attended St Augustine Roman Catholic primary school in Coulby Newham, then Nunthorpe Secondary School.
Preeti Desai will make her film debut in a feature film Shor, due to release in 2011, directed by Raj Nidimoru and DK Krishna, and produced by Balaji Films Ekta Kapoor. Desai plays the role of the female protagonist Shalmili, opposite American actor Sendhil Ramamurthy. The film is a thriller drama, set in contemporary Mumbai, with three separate but interrelated storylines, of which one is in English and two in Hindi.
Following the dismissal of the original winner Danielle Lloyd over allegations of impropriety, Desai, who had originally placed fifth in the competition was elected Miss Great Britain 2006 by the British public in a poll of readers of The Sun newspaper, and moved to London. During the time she had the title Miss Great Britain she used her popularity to help charity organisations like Carers Week.
After Desai passed on the Miss Great Britain title to Gemma Garrett in May 2007, she went on to be a professional model, and walks for fashion weeks, couture weeks and top designers. She has been on the covers of Cosmopolitan, L’Officiel, Grazia, and G2.
Desai was on both the cover and as February and September model in the Kingfisher Swimsuit Special Calendar 2008, and was also invited by Vijay Mallya as ambassador of Kingfisher to the Formula 1 world tour in 2008. She has done television commercials and print ads for brands like Cadbury plc, LG Corp., Hero Honda, Citibank and Nokia.
In October 2009 she was announced as the new face of the retail apparel company Provogue, along with Indian actor Hrithik Roshan. She shoots with Italian designer Leonardo Ferragamo of Salvatore Ferragamo Italia S.p.A. for L'Officiel magazine, and she walked for fashion designer Christopher Kane in Fashion Week March 2010.
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